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During back-to-school season, marketers talk to parents. For this particular BTS season, Newegg talked to kids instead, putting their innate nagging abilities on steroids to help them milk their parents' wallets and get the back-to-school stuff they really wanted. Side note, the client asked for an FSI to promote their back-to-school promotions, and we sold through something so much better than that. Obvi. Ha
Copywriter: Melissa Stefanini